Effective CPA
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Total lead spend ÷ deals advanced on
Pay Week Dashboard
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Total deals (this week)
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— advanceable (—)
Super shopper %
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— of — deals
Lead spend
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— leads · CPL —
Advanceable funnel (rolling 14 days)
Lead source ROI (rolling 14 days)
| Source | Leads | Spend | CPL | Deals | Est. advanceable | Est. CPA |
|---|---|---|---|---|---|---|
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Super shopper drift (per queue, last 30 days)
Agent leaderboard (this pay week)
| Agent | Deals | Advanceable | DMI pass | DMI fail | Fix rate |
|---|---|---|---|---|---|
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Anomaly callouts AI-generated
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